Quantcast is a new media measurement service that lets advertisers view audience reports on millions of websites and services. The module adds the badge needed for the service to display data collected from your site in the form of a badge of your choice on your Joomla! website.
To be able to display it, you first need to get your site quantified by Quantcast and to insert the Quantcast tag to your site for example using the Quantcast tag plugin available on the JED.
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